NEW YORK-(BUSINESS WIRE)–Newly formed Ad Populum, LLC (“Ad Populum”), a holding company majority owned by Joel Weinshanker, announces the acquisition of Enesco, the world’s most beloved gift and home improvement company. The acquisition adds to Ad Populum’s growing portfolio of brands that currently includes National Entertainment Collectibles Association (NECA), Wizkids, Kidrobot, Rubies Costumes, Graceland and others.
An Enesco purchase gives Ad Populum distribution access to over 8,000 fine gift and collectible stores, as well as a portfolio of award-winning artists. The collectible toy market has grown tremendously in recent years with an expected growth of over $20 billion by 2032. Interest in pop culture collectibles among adults is having a significant impact on the retail market. “Adults love to show off and share their fans with family and friends in their homes and offices. Pop culture collectibles provide nostalgic memories and sources of inspiration throughout adulthood. With these trends, it makes sense for us to expand our business to continue reaching more adults,” said Weinshanker. “Joel has proven time and time again his ability to manage well-known brands in the consumer pop culture space in a way that continuously delivers amazing products for customers. We are excited to see Enesco added to and benefit from the Ad Populum portfolio,” added Matthew Spiro, Managing Director of Atalaya and Ad Populum board member.
Ad Populum serves to align the corporate strategy in all subsidiary companies, to grow each one through common economies of scale, and to find and encourage new opportunities for all entities in different market segments. Ad Populum brings together Weinshanker’s deep knowledge and extensive experience in licensed consumer products and themed entertainment, with investment funds managed by Atalaya Capital Management LP (“Atalaya), a New York-based investment manager with $10 billion in assets under management, and Atalaya’s strategic leadership and market insight.
Ad Populum’s brands are legendary – NECA, the industry leader in action figures and pop culture collectibles, Wizkids, the premier manufacturer of miniatures and award-winning board games worldwide, Kidrobot, the globally recognized, premier creator of limited edition art toys, plush and lifestyle accessories, Rubies, The #1 costume company in the world, Joseph Enterprises, creators of American icons such as Chia Pet and Clapper, Graceland, the top Rock n Roll destination and #1 music attraction in the world, and now Enesco, bringing with it Department 56, top supplier of holiday decor.
Across their brand roster, Ad Populum is #1 in pop culture merchandise and experiences, targeting everyone from Boomers to Gen Z.