The Green Carpet Fashion Awards is moving to Los Angeles.
The event has already been held in Milan during Fashion Week, in a slightly different format, but this move aims to bring together the powerhouses of the fashion and film industries for greater impact.
Taking place during Oscars week (March 8), to capitalize on all the talent that will be in town, the ceremony will celebrate “the positive forces in fashion and entertainment and their collective ability to move culture forward.”
Livia Firth, founder of awards and sustainability consultancy Eco Age, is behind the event, which will be co-chaired by Cate Blanchett, Viola Davis, designer Tom Ford, model Quannah Chasinghorse and actor Simu Liu, reports WWD.
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Ahead of the 2023 awards, Firth explained how the ceremony will help move fashion towards a greener future: “Fashion can and should be the lifeline; sustainability solutions are intersectional solutions and we all need to come together and blaze powerful paths with human and environmental justice center stage. The Green Carpet Fashion Awards will demonstrate just that — the level of commitment and focus we all need to reflect, bringing together two powerful, interconnected industries to move forward for collective transformation.”
For more than a decade, Firth has contributed significantly to the sustainability conversation in fashion. She first launched her business Eco-Age, followed by the Green Carpet Challenge—along with environmental journalist Lucy Siegle—back in 2010. They encouraged stars to wear greener designs to high-profile events (leading to more than 250 star does it). ), opening up a conversation about sustainable red carpet style and celebrity responsibility.
The Green Carpet fashion awards were first held in Milan in 2017 and are now being held during Oscars week, with the hope of bringing the conversation closer to a wider audience.
“This is not a celebration of an industry that has the power to distract. Rather, it is a recognition of an industry that needs to use its power for people and the planet,” Firth explained in a statement. “Fashion is a full-spectrum industry, touching billions of lives around the world and relying on a healthy biosphere. We need to use that reach and power to bring about purposeful change.”