CEOs identify the combination of data, technology and people as the driver of future growth, but only 5% of organizations realize their value

With the potential to increase productivity by 11%, the CHRO has been identified as a key C-suite catalyst for change

NEW YORK, January 17, 2023—(BUSINESS WIRE)–A new report from Accenture (NYSE:ACN) reveals that while CEOs view the combination of data, technology and people as critical to driving growth, only 5% of large, global organizations are effectively unlocking the value of this combination . Companies that grasp this opportunity receive a top productivity premium of 11%the ultimate driver of profitability and revenue growth.

Moreover, the “CHRO as an Executive of Growth” report highlights the power of the human element. It shows that the productivity premium of 11% drops to 4% when companies implement data and technology solutions that do not put their people at the center, highlighting the significant influence that people have as a key source of competitive differentiation and growth.

Top growth drivers identified by CEOs surveyed include improving performance and productivity through data, technology and artificial intelligence (38%); access and creation of top talent (38%); encouraging cooperation between business units (35%); and improving the company’s digital core (34%).

The report identifies the CHRO as a key catalyst in unlocking the value of this combination of data, technology and people for growth, with talent at the heart of the rediscovery. Among CEOs surveyed, 89% say CHROs should play a key role in ensuring long-term profitable growth. However, less than half (45%) of CEOs report creating the conditions that enable CHROs to do so.

“CEOs who empower their CEOs as growth executives create the conditions for them to think and act outside their title,” said Ellyn Shook, chief executive and human resources officer, Accenture. “Understanding that people are central to their business, these CEOs foster the connections, skills and environment for CHROs who lead the entire C-suite to drive business growth and extraordinary human experiences.”

According to research, CHROs who have strong skill sets and connections and work in the right environment are nearly twice as likely to effectively connect data, technology and people than their peers and four times more likely to have strong cross-influencer relationships across the entire C-suite, starting with the CEO and in partnership with the CFO, CTO and COO.

“As leaders look to digitize faster and invest more resilience in their business operations, the talent and role of the CHRO has never been more strategically important,” said Yusuf Tayob, Group CEO, Accenture Operations. “The research highlights the enormous benefit of close collaboration in the C-suite, especially as it relates to their people as companies adapt to new ways of working.”

The research provides guidance on how leading CHROs can work differently to accelerate change and outlines the conditions CEOs must create to join the 5% of companies that maximize the combination of data, technology and people growth.

About research
Accenture Research conducted a global survey of 1,140 CEOs and CEOs in 12 countries: Australia, Brazil, Canada, China, France, Germany, India, Japan, Singapore, Switzerland, the United Kingdom and the United States. Respondents came from 12 industries: banking, communications and media, consumer goods and services, energy, healthcare, high technology, insurance, life sciences, public sector, retail, software and platforms, and utilities. The survey findings were further validated through interviews with 17 CEOs and heads of management departments from large organizations around the world and across multiple industries.

About Accenture
Accenture is a leading global professional services firm that helps the world’s leading enterprises, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and improve services to citizens—creating tangible value at speed and scale. We are a company driven by talent and innovation with 738,000 people serving clients in more than 120 countries. Technology is at the center of change today, and we are one of the world leaders in driving that change, with strong relationships between ecosystems. We combine our strength in technology with unmatched industry experience, functional expertise and the ability to deliver globally. We are uniquely able to deliver tangible results through our broad range of services, solutions and assets in strategy and consulting, technology, operations, Industry X and Accenture Song. These capabilities, along with our culture of shared success and commitment to 360° value creation, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our customers, each other, our shareholders, partners and communities. Visit us at

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Katy Rosati
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