Discounted Fashion Finds at Grocers After ALDI’s $13 Dress Goes Viral

Shoppers go to discount stores like ALDI for lower prices on groceries, milk and eggs. But these days, some savvy shoppers are also picking up some affordable fashion items along the way.

Speaking of fashion, have you seen “the dress?”

No, not Princess Diana’s famous black “revenge dress” or JLo’s revealing Versace dress she wore to the Grammys. We’re talking about the “ALDI Glitter Dress”, shared by hundreds of dedicated ALDI shoppers on social media.

Melinda Rosario wore hers to a holiday party and then on a cruise. Dolores Ramiriz, who we found grocery shopping at ALDI, says she also grabbed the dress.

“For Christmas,” Ramiriz said. – I wore it on Christmas.

A stunning dress for under $13

So what’s the dress everyone’s buzzing about? It’s a modern knot front dress that ALDI shoppers found just before the holidays for just $12.99. That’s not a typo.



ALDI glitter dress

Jamie Miles of says the dress was not only affordable, but also figure-hugging, like other ALDI fashion finds like cardigans, pajamas and workout gear.

“It was just a fun piece of clothing, it was a sparkly dress and it was the holidays,” she said of the unexpected sales hit.

“All body types could wear it,” she explained. “They’re not exclusive and they’re not exhibiting something that only one body type can wear.”

What we wanted to find out is if this ALDI dress is part of a larger trend, with shoppers finding clothes at discount stores like ALDI or Costco, stores you normally associate with groceries.

Vanderbilt University marketing professor Kelly Goldsmith says that’s something major apparel retailers are watching and paying attention to in this time of high inflation.

“Consumers may now be less willing to spend on a high-end luxury dress,” she said. “It’s not telling them that ALDI is necessarily a fashion threat, but that they’re really seeing a shift in consumer sentiment.”

Have you fallen in love with ALDI’s Knot Front Dress? Unfortunately, it was offered in limited edition, like the other items of clothing that Dolores Ramiriz and her daughter recently found at ALDI.

“We have boots and shoes,” Ramiriz said.

So when you find a good deal like a “dress”, grab it before it’s gone.

And that way you don’t waste money.

Don’t Waste Your Money” is a registered trademark of Scripps Media, Inc. (“Scripps”).

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