Plus, the decline of beauty influencer brands.
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These are the stories that will be on the front pages of fashion newspapers on Thursday.
Florence Pugh covers VogueWinter edition 2023
In the cover story, the “Don’t Worry Darling” star opened up about her childhood, her relationship with Zach Braff, her teenage struggles with mental health issues and how she found her love for acting. As told to Chloe Schami, Pugh said, “Being on stage is a different thing, because you’re in front of people who have to be entertained now. … And I know that when I’m doing a show, it’s going to mean a different thing. Whereas if I had done it five years ago years, not so many people would have come. I guess the longer I avoided it, the more the pressure grew.” {Vogue}
Supermodel Tatjana Patitz died
Supermodel Tatjana Patitz died at the age of 56. Patitz was best known for her work in the ’80s and ’90s and is considered one of the original supermodels (although she was never part of the “Big Six”). In Laird Borrelli-Persson’s obituary, Vogue Patitz is remembered for her natural beauty and attractiveness that “was feminine and knowledgeable.” Anna Wintour said: “Tatiana has always been the symbol of European chic, like Romy Schneider-meets-Monica Vitti. She was far less visible than her peers—more mysterious, more grown-up, more elusive—and that had its appeal.” {Vogue}
Are beauty influencer brands going out of fashion?
Vogue Business’ Kati Chitrakorn gives insight into why once popular influencer-led beauty brands are on the decline. Brands facing the fallout from reduced interest in influencers include Selfless by Hyram and Item Beauty (founded by Addison Rae) — both pulled from Sephora. Morphe’s recent struggles offer another example. Maya Zawislak, director of strategic insight at Kantar Worldpanel, said: “Consumers are becoming more savvy, investing time in researching beauty products before buying and substantiating claims before buying.” {Vogue Business}
Isabel Marant’s new logo and plan to increase “Parisienne”
French label Isabel Marant is rebranding. As reported by Tamison O’Connor from fashion business, the updated look will include a new logo and updated packaging. The revamp comes as part of a larger plan to position the brand to better compete with bigger players in the luxury market. “It’s a strong brand in terms of consumer love. It’s a lover’s brand, so it’s a brand that can create so strong [loyalty] without being a pure luxury player,” said Celia Friedman, director of luxury at strategic consulting firm Publicis Sapient. After exceeding sales and growth targets in 2022, Isabel Marant believes it is in the right position to expand with new stores, sales targets and products.Business of fashion}
Entering a new era of cosmetics industry regulations
As a result of the recent spending bill signed by President Biden late last year, the federal government has been given more authority over the cosmetics industry under the “Cosmetics Regulatory Modernization Act of 2022.” Glossy’s Emma Sandler reports that the act came out of continued advocacy for higher standards of beauty regulation. The updated regulations include companies disclosing fragrance allergens, salon products disclosing ingredients and beauty product manufacturers registering within one year of enactment. Lindsay Dahl, head of influence at vitamin brand Ritual, said: “I am energized by the progress made with this legislation while also committed to passing other parts to ensure that cosmetics are safe for consumers.” {Awesome}
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