The Green Carpet Fashion Awards are coming to LA for Oscar Week.
Previously held in Milan, the stylish awards ceremony — which honors environmental and social sustainability in the fashion world and entertainment industry — will take place in Los Angeles on March 8. The evening will be co-chaired by a star quintet: Cate Blanchett, Viola Davis, Simu Liu, designer and director Tom Ford and model Quannah Chasinghorse, who will lead the evening.
“Fashion can and should be a lifeline,” said Livia Firth, the force behind the Green Carpet Awards and founder of sustainability consultancy Eco-Age. “Sustainability solutions are intersectional solutions and we must all come together and blaze powerful paths with human and environmental justice at the center of attention. GCFA will demonstrate just that — a level of commitment and focus that we all need to reflect, bringing together two powerful, interconnected industries to embark on a shared transformation.”
Eco-advocate Firth founded the Green Carpet Challenge in 2010 — in which celebrities make sustainable choices on the red carpet — and launched the Green Carpet Awards in 2017. Late last year, Firth and Eco-Age also debuted GCC style manuala guide for celebrities and fashion stylists to find ways to be eco-friendly and inspire fans to make conscious choices too.
In 2012, Davis took part in the Green Carpet Challenge wearing a Giorgio Armani dress made from recycled soda cans, and Blanchett is a standard bearer of the redress movement, choosing to wear previously worn dresses on red carpets rather than new clothes. Ford’s sustainability efforts include its Tom Ford Ocean Plastic watch.
Added Firth about the upcoming awards: “This is not a celebration of an industry that has the power to disrupt. Rather, it is a recognition of an industry that needs to harness its power for people and the planet. Fashion is a full-spectrum industry, touching billions of lives around the world and relying on a healthy biosphere. We must use that reach and power to bring about purposeful change.”
Set designer and production designer Stefan Beckman will serve as creative director for the awards, which also boasts a panel including modeling agency pioneer Bethann Hardison, model Amber Valletta, designer Christopher Bevans and Vogue sustainability editor Tonne Goodman. Partners and supporters of the Green Carpet Fashion Awards are L’Oréal, Farfetch, Candiani Denim and 1 Hotel West Hollywood.