Humanetics steps up customer focus with the return of Roderick Verschut

FARMINGTON HILLS, Mich.–(BUSINESS WIRE)–Humanetics announced today that Roderick Verschut, who played several key roles at Humanetics between 2004 and 2012, has returned to assume the role of Vice President of Global Safety Sales, reporting to Mark Westen, President of Humanetics Safety. Roderick will also be responsible for Humanetics’ business development in Asia, reporting to Chris O’Connor, CEO and President of Humanetics, to support the growth and development of partners in the Security, Digital and Sensor business units.

Roderick joins Humanetics from Kistler’s vehicle testing business where he spent a decade leading sales, business development and product management teams.

Chris O’Connor, President and CEO of Humanetics, said: “We are thrilled to welcome Roderick back to Humanetics. In fact, we take it as a great compliment to the quality of the solutions we have developed. Roderick has a deep understanding of our customer needs and the solutions needed to delivering value. His knowledge of technology and our global clients will help ensure the quality of our delivery and performance for clients.”

New VP Global Safety Sales, Roderick Verschut commented, “I’m excited to be back at Humanetics. The team has a unique and enduring passion for their work and a relentless desire to make vehicles safer. Most importantly, we share the vision of delivering to customers the best integrated portfolio of physical and digital crash test equipment supported by calibration, certification and software development services. Leveraging this vast and ever-growing portfolio, I look forward to helping our clients with value-added solutions to address their day-to-day and strategic challenges.”

Mark Westen, President of Humanetics Safety welcomed Roderick’s arrival: “I look forward to partnering with Roderick. He has a deep understanding of evolving customer needs, a passion for integrating physical and simulation testing, and extensive experience building high-performing teams in Asia as well as Europe and the US. We have big ambitions and Roderick will help us meet our goals.”

Roderick will be based at Humanetics’ facility in Heidelberg, Germany.

About humanities (Website:

Humanetics is an industrial technology company and a leading supplier of safety systems, crash test dummies (ATDs), crash test equipment, simulation software, CAE models, precision sensors, fiber optics and state-of-the-art laser materials engineering solutions. The group has over 950 employees in 26 facilities strategically located around the world with global corporate headquarters in Farmington Hills, Michigan, USA.

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