IAB Board of Directors Announces Alysia Borsa, COO and President of Lifestyle at Dotdash Meredith as new Board Chair

Paramount’s John Halley named vice president of industry development assistance

NEW YORK, January 22, 2023 /PRNewswire/ — Interactive Advertising Bureau (IAB), the trade association for digital media and marketing, today announced that it has appointed Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chairman of the Trade Organization’s Board of Directors. Borsa has been a member of the board since then February 2020, most recently as Vice Chairman of the IAB Board. Alysia takes over the role she held Krishan BhatiaPresident and Chief Business Officer at NBCUniversal Media, LLC over the past year, and Krishan remains on the Board’s Executive Committee.

John Halleychairman of advertising at Paramount who has been on the board since March 2021will serve as the new vice president.

“Alysia has made a significant impact on the board during her tenure. She is always willing to collaborate and quickly resolve important issues for our members. In her role at Dotdash Meredith, Alysia brings a deep understanding of the publisher perspective, which is critical as our industry is reshaping . I have every confidence that she will help lead the industry in the right direction,” he said David CohenChief Executive Officer, IAB.

“The IAB is at the forefront of addressing the issues that affect our industry and we all need to hold each other accountable to ensure we meet the needs of consumers, businesses and institutions that use digital technology every day,” said Borsa. “As president, I look forward to cooperation with David CohenTo the Board of Directors at large and our full membership for educating and advancing the tools needed to prepare for today’s changing ecosystem of regulation, fraud, identity and addressability.”

“I’m eager to work with Alysia, David Cohen, and the rest of the board to ensure we are helping all stakeholders improve and grow the digital ecosystem during such a critical time. The IAB is doing important work and I look forward to contributing an additional perspective as we chart our way into the future,” he said. John Halleypresident, Paramount Advertising.

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“Alysia and John are two strategic, highly regarded executives who will undoubtedly be fantastic partners as we take head-on the problems and opportunities facing media and marketing. We are at a critical crossroads in our evolution, and what we do today will shape our industry for years to come. As we head into this new year, I’m looking forward to the outlook and think they already have the IAB in store and ensuring continued growth for the industry,” added Cohen.

The new members of the IAB Board of Directors elected for a three-year term are:

• Ajay Kapoorglobal director, performance-driven marketing, General Motors Company

• Sarah Travispresident, Roundel by Target

Current board members re-elected for a new three-year term include:

• Eric DanetzGlobal Head of Revenue, Reuters

• Rajeev Goelco-founder and CEO, PubMatic, Inc.

• John Halleypresident, Paramount Advertising

• Elizabeth Herbst-BradyChief Revenue Officer, Yahoo Inc.

• Scott HoweChief Executive Officer, LiveRamp Holdings, Inc.

• Jia HyunVP of Marketing Solutions, LinkedIn

• Craig Kostelic, Chief Business Officer, US Advertising Revenue and Head of Global Advertising Solutions, Condé Nast

• Peter NaylorVice President of Sales, Netflix, Inc.

• David SpectorPresident and Co-Founder, ThirdLove

The IAB Board of Directors also consists of the following members:

• Sherry BachsteinCEO, The Weather Company, and Managing Director, IBM Watson Advertising

• Krishan BhatiaPresident and Chief Business Officer, NBCUniversal Media, LLC

• Alysia BorsaChief Business Officer and President of Lifestyle, Dotdash Meredith

• David CohenChief Executive Officer, IAB

• Jerry DischlerVice President and General Manager of Advertising, Google

• Tom Fochettasenior vice president, Samsung Ads

• Gina GarruboPresident and Chief Executive Officer, National Public Media LLC

• Lisa Howardglobal chief revenue officer, Hearst Magazines

• Norm Johnstonglobal head of advertising strategy, News Corp

• Luke KallisVice President of Sales, Americas at Snap, Inc.

• Jim Kellerhead of digital advertising and advanced advertising sales, Warner Bros Discovery

• Eileen KiernanGlobal Chief Executive Officer, Mediabrands

• Alison LevinVice President, Ad Revenue and Marketing Solutions, Roku, Inc.

• Helen Linchief digital officer, Publicis Media

• Kirk McDonaldchief executive officer, Group M North America

• Alan MossVice President, Global Advertising, Amazon.com, Inc

• Nicole PangisChief Executive Officer, Ampersand

• Shannon ReedSenior Vice President, Head of Media, L’Oréal NOWInch.

• Joy Robinschief revenue officer, The Washington Post

• Doug Rosenchief executive officer, Americas, dentsu Media

• Aaron SobolHead of US Media Investment, Unilever

• Nada Stirrattvice president of global sales North America, Meta

• John TrimbleChief Advertising Revenue Officer, SiriusXM

• Lisa ValentinoExecutive Vice President, Client Solutions and Addressing, The Walt Disney Company

• Julie Van UllenManaging Director, Rakuten Inc.

• Rob Wilkcorporate vice president, Microsoft Advertising, Microsoft Corporation

• Joe Zawadzkigeneral partner, Aperiam

Ex officio members are:

• Miranda Dimopoulosregional chief executive officer, IAB SEA and India

• Townsend Feehan, Chief Executive Officer, IAB Europe

• Stu Ingischairman, Venable LLP (Secretary)

• Rich LeFurgygeneral partner, Archer Advisors

• David MooreCEO, BIGtoken

• Randall RothenbergLimitless Partner, Randall, Ltd.

• John TooheySenior Vice President of Finance, Cumulus (Treasurer)

The IAB Executive Board includes:

• Alysia BorsaChief Business Officer and President of Lifestyle, Dotdash Meredith (IAB Board Chair)

• John HalleyPresident, Paramount Advertising (IAB Board Vice President)

• Krishan Bhatiapresident and chief business officer, NBCUniversal

• David CohenChief Executive Officer, IAB (Chairman of the IAB Board)

• Gina GarruboPresident and Chief Executive Officer, National Public Media

• Peter NaylorVice President of Sales, Netflix, Inc.

• Shannon ReedSenior Vice President, Head of Media, L’Oréal NOWInch.

The new record was officially announced in 2023 IAB Annual Leadership Meeting (ALM). For more information on the IAB Board of Directors, visit iab.com/boardofdirectors.

About the IAB
The Interactive Advertising Bureau empowers the media and marketing industry to thrive in the digital economy. Its membership includes more than 700 leading media companies, brands, agencies and technology companies responsible for sales, delivery, and optimizing digital advertising marketing campaigns. The trade group engages in critical research into interactive advertising, while also educating brands, agencies and the wider business community about the importance of digital marketing. In cooperation with the IAB Tech Lab, the IAB develops technical standards and solutions. The IAB is committed to professional development and increasing the knowledge, skills, expertise and diversity of the workforce across the industry. Through the work of his office for public policy in Washington DC, the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

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SOURCE Interactive Advertising Bureau (IAB)