SUWANEE, Ga.–(BUSINESS WIRE)–The famous orange construction equipment brand known as Doosan will now be called DEVELON worldwide. Under the new name, the company will continue to provide innovative products and solutions that exceed expectations, further cementing its status as a global leader in construction equipment and solutions for the infrastructure industry.
Work has begun to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai (formerly Hyundai Heavy Industries Holdings Co. HHIH). The name DEVELON was chosen to convey the company’s desire to further develop to bring innovative solutions to the construction equipment industry through technological transformation and the development of exceptional equipment and services.
“We believe the new DEVELON brand will help us build on the success we have achieved in North America over the past 30 years and around the world for more than 80 years,” said Todd Roecker, vice president of growth initiatives.
DEVELON will continue to focus on manufacturing construction equipment to build critical infrastructure to improve communities and societies in North America and beyond. DEVELON products and services will help customers and partners become industry leaders in construction, logging, recycling, mining, leasing and agriculture. Efforts will also be focused on promoting sustainable development through alternative energy sources for construction equipment.
New brand to debut at CONEXPO
Today’s announcement is the first of many steps to launch the new brand. Visitors to CONEXPO-CON/AGG in March will see the next phase of the launch with new branded construction equipment at the DEVELON outdoor exhibition. This will include the latest developments in the Concept-X autonomous equipment solution and live demonstrations at the outdoor exhibition on the Festival Grounds (F9153).
“Our commitment to the construction equipment industry and advancing new technologies has never been stronger than it is today,” says Roecker. “DEVELON anticipates changes in the industry and prepares solutions to solve these challenges. This is evident from our continued development of the world’s first autonomous construction site solution — Concept-X — and the work we are doing with alternative energy sources such as electricity and batteries for our mini excavators.”
After CONEXPO, efforts will continue to promote the brand at the local dealer level through updating machine signage and decals. Customers are likely to start seeing the new branded machines in their local DEVELON sales outlets and on construction sites as early as the end of the second quarter of 2023.
Commitment to North America
In North America, DEVELON will continue to support its more than 180 sales locations in the United States and Canada. DEVELON’s North American operations will remain headquartered near Atlanta in Suwanee, Georgia, where the company continues to offer a training center for dealership service technicians.
The company will maintain exceptional parts availability through its two regional parts distribution centers: one in Atlanta and the other in the Pacific Northwest. The customization plant in Savannah, Georgia, will continue to play a key role in supplying machinery to DEVELON dealers and customers: getting products into customers’ hands faster, with the configurations they need for their applications.
“Our dealers and customers should expect the same strong support from DEVELON in the future,” says Roecker. “We are committed to the long-term success of the new brand and ensuring our customers have the support they need to be successful. DEVELON produces best-in-class equipment that excels in performance, durability and reliability. That commitment will remain constant.”
DEVELON will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). These two subsidiaries will remain independent construction equipment companies under HD Hyundai. Together, the two brands will position Hyundai Genuine as a global top 5 player in the construction equipment industry.
“We’ve expanded our construction equipment offering in North America with our line of mini excavators and recently added dozers,” says Roecker. “These product expansions represent our goal of providing a full line of equipment for our dealers and our customers. We believe this demonstrates our commitment to North America and we look forward to continued growth here for many years to come.”