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Jonathan Anderson, creative director for JW Anderson and Loewe, has a knack for surreal, stunning fashion design. The Loewe Anthurium dress Zendaya wore last fall almost broke the internet, and let’s not forget the shoes with the cracked egg on the heel. What’s next for boundary-pushing designer JW Anderson’s line? The hint may have dropped today on Instagram.
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This morning, JW Anderson’s Instagram account was completely wiped, except for two posts: one with a caption about a spinning load and another with a bare-chested man collecting original Vaseline. (We’re scratching our heads, too.) Commentators are split into two camps, some dismissing it as a hack and others eager for a new — potentially slippery — new launch. Brands tend to clean up their accounts before groundbreaking launches, so we’re with the naysayers in the comments section.
Vaseline is on the rise thanks to a viral decline — the brand’s market size is predicted to exceed $651 million by 2027 — so could this be a collaboration between two true icons, JW Anderson and Vaseline? Jonathan Anderson has a fragrance line and a candle line, but Vaseline might suppress them.
While an Instagram post might not lead to a JW Anderson-Vaseline collaboration, you can’t deny the irony that it took Vaseline about 163 years to go viral with a declining beauty trend. And now? Vaseline has officially gone from a humble medicine cabinet to a designer’s muse. Whether or not a collaboration is on the table, Vaseline is undoubtedly a skincare superstar, with dermatologists, editors, and estheticians singing its praises for healing cracked heels, caring for cuticles, and protecting lips from chapping.
The key ingredient in petroleum jelly is petrolatum, which is an occlusive ingredient that creates a barrier on your skin to lock in moisture. It has countless benefits: marathoners love it because it prevents chafing, and beauty gurus use it as an overnight slug for glowing skin when they wake up. Petroleum jelly and similar petroleum jelly products are also beneficial for wound healing and reducing redness and swelling in the affected area, according to a 2013 study published in the Journal of Drugs in Dermatology.
While we hit refresh on our feeds to find out more, consider this your cue to stock up on Vaseline during dry skin season.
Vaseline original vaseline
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