DAYTONA BEACH, Fla., January 9, 2023 – The LPGA announced today that Jody Brothers has joined the organization as the Epson Tour’s new director of business and operations. Brothers brings a wealth of golf industry knowledge within the areas of business development, strategic partnerships and tournament operations, having held various leadership positions on the PGA Tour since 2007.
“We are thrilled to welcome Jody Brothers to the LPGA’s executive management team as our Epson Tour Chief Business and Operations Officer,” said LPGA Commissioner Mollie Marcoux Samaan. “Jody’s extensive experience at all levels of the golf industry, coupled with his genuine passion for professional development tours, make him the ideal leader to continue the growth of the Epson Tour.
In this newly defined role, Jody will oversee all aspects of the Tour, on and off the ropes. We are confident that under Jody’s leadership we will maximize value for Seiko Epson Corporation and our dedicated partners and tournaments, while offering our players the best opportunity to reach their peak potential and realize their dream of playing on the LPGA Tour.”
Brothers will lead the Epson Tour team in hosting more than 20 competitive events annually, building collaborative relationships with corporate and tournament partners to ensure the highest quality of each tournament, managing a dedicated Epson Tour staff and providing a strong pipeline of talent to the LPGA Tour.
“After 16 years with the PGA Tour, I am very excited to join the LPGA team and spend the next part of my career working on the women’s side of the game,” Brothers said. “I believe deeply in the growth of the game of golf, especially the promotion of women in our sport and the pursuit of equality among professional athletes. The Epson Tour provides opportunities for talented athletes from around the world to compete and advance as they pursue their ultimate dream of playing on the LPGA Tour, and I can I can’t express how excited I am for the opportunity to lead this tour.”
“Seiko Epson Corporation is thrilled to welcome Jody to the Epson Tour team to share our global commitment to the LPGA and the Epson Tour. We have had a fantastic first year and look forward to increasing the visibility and value of this partnership in the years to come.” said Dan Murphy, vice president of marketing, Epson America Inc. “His appointment underscores the commitment to empowering women and contributing to the careers of these exceptional individuals who represent more than 45 countries on Epson’s tour. We look forward to using Jody’s experience to take the Epson Tour to a global level.”
The brothers spent nearly 16 years with the PGA Tour, most recently serving as vice president of business development. In this role, Brothers led his team in identifying, setting up and negotiating multi-year title sponsorships and official marketing partnerships, navigation elements including league rights, television and digital media, player sponsorships and investments in local tournament assets such as hospitality and on-branding. pages.
Joining the PGA Tour in 2007 as Director of Business Development at TPC San Antonio, Brothers has steadily progressed within the organization holding various roles including General Manager of TPC Stonebrae and TPC Harding Park, Tournament Director of The Stonebrae Classic, Executive Director of The First Tee Campaign for 10 million young people, Senior Director of Tournament Business Affairs on the Korn Ferry Tour and Vice President in the Office of Commissioners.
Early in his career, Brothers founded and operated Uptown Golf Company in Dallas, where he conceived, financed, launched and managed all operations of the golf-related e-commerce sites JustGolfBags.com and e9.golf. The brothers successfully sold JustGolfBags.com in 2008.
An avid golfer, Brothers began his career in the industry as a golf professional at Butte Creek Country Club, Mount Shasta Resort and Canyon Oaks Country Club in Northern California, while playing as a professional on the Dakotas Tour, Pepsi Tour and Golden State. tour. He graduated from California State University in Chico with a degree in Business Administration – Marketing, where he played on the university’s golf team.