Kid Cudi Discusses Fashion and ‘Retro Vibes of the Future’ – WWD

DEEP DIVING: Scott Ramon Seguro Mescudi, aka Kid Cudi, is getting deeper into fashion.

The rapper and actor sat surrounded by the display of his brand Members Of The Rage’s first full fashion collection, for Fall 2023, at the Right Bank Paris showroom on Thursday.

“I really wanted it to represent Scott Mescudi, who I am,” he said. “I think anyone who knows me will be able to look at this collection and feel my spirit throughout.”

The artist is heavily inspired by the culture of the nineties — grunge, hip-hop — and has described himself as a “super sci-fi freak.”

“So I wanted to add futuristic elements and things like that on top, just to twist it a little bit and make it a little bit more fun,” he continued. “It’s almost like retro vibes of the future.”

Along one wall hung a brown faux fur jacket, colorful floral shirts and dresses, plus camouflage bombers in cool shades of egg blue, olive and teal.

Fashion look from the first full Members Of The Rage collection.


Mescudi said the unisex collection, which follows the initial sales of the T-shirts last year, will be sold worldwide in stores including Selfridges, Saks Fifth Avenue and H. Lorenzo. It was put together in pieces: knitwear, so the idea of ​​a leather jacket would appear.

“During the year, I just thought about everything I ever wanted to do, everything I wanted to perfect,” he said.

Mescudi would see clothes in a store and think, “If they change this color and change that, that would be great.”

One of the first things Mescudi wanted to make was a black and red distressed sweater that was an exact replica of the one worn by Kurt Cobain. The varsity jacket with fringes on the sleeves was another early creation.

“I felt like the college style had been around for decades and no one had really tried to shake it up or upgrade it or do anything new with it all this time,” he said. “I wanted to try it.”

Mescudi drew the design on his sketch pad and it turned out exactly how he wanted.

She enjoys mixing fabrics in unexpected ways. There is a Sherpa jumpsuit, for example, with tulle.

“I’m always coming up with ideas,” he continued. “If I’m in Tokyo, I see all kinds of vibes. The fashion there is totally inspiring.

“I’m just a fashion fan,” added Mescudi, who planned to attend the Sacai show.

“Chitose [Abe] is my new friend,” he said of the brand’s designer. “We met recently when I was in Tokyo and we really got along. We are actually working on something special. I can’t say exactly what it is.”

His goal is for MOTR to ultimately become a lifestyle brand. Meanwhile, Mescudi remains busy with other domains. He has a cameo in the recently released “House Party” and will appear as a dad in Disney Plus’ “Crater.”

Mescudi will start writing his memoirs next month, but his dream is to direct his own films.

“It’s worse with creating this line,” Mescudi said of his fashion. “This gave me a lot of confidence. I feel like I can do anything now. I’m just really inspired.”

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