SHANGHAI — Louis Vuitton has named Hong Kong-born singer Jackson Wang as its newest brand ambassador.
Wang, who is on tour in Europe, appeared at the Louis Vuitton men’s fashion show in an all-black ensemble and mingled with fellow guests such as Usher, Tyga, JJ Lin and Jasper Liu.
“I’m getting ready for an American tour, then South America and probably Europe after that. European audiences are crazy. There’s a lot of preparation, but I’m excited,” Wang told WWD before the performance.
Ahead of the show, Vuitton announced the meeting with a 30-second video in which Wang invited fans to watch a livestream on Weibo and Wechat. The video had more than 188,000 views at the time of publication.
The global star, who has more than 31 million followers on Instagram and 30 million followers on Weibo, recently made headlines by repeating his patriotic sentiments on stage, calling China a “place of drugs” and defending the country against “bullish” Western media coverage. The topic became popular on Weibo and received more than 540 million clicks on the platform.
Known for treating his fans as friends and inviting them on stage during sound checks, Wang made Weibo Trending Topics again the next day for sharing an intimate home-cooked dinner with lucky fans. The news had more than 160 million views on Weibo.
Hong Kong-born Wang, 28, is a former Olympian and member of the K-pop group Got7. Wang released his second solo studio album, “Magic Man,” last September and embarked on his first solo world tour, which began in Bangkok. Recently, Wang also confirmed his return to Coachella this April.
The restless performer is also the founder of the record label Team Wang and the director of the fashion brand Team Wang Design.
“We want to bring more value to the international level,” Wang told WWD last summer after dropping a capsule collection called “Sparkles — Mudance” for his brand.
Before signing on as Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. Previously, he was the Chinese ambassador for Fendi, a “house friend” at Cartier and a spokesperson for Ray-Ban.
Wang is Louis Vuitton’s most high-profile appointment as a Chinese ambassador since Kris Wu, who fell out of favor two years ago.
Vuitton cut ties with Wu after he was indicted on predatory charges in 2021. Wu was sentenced to 13 years in prison for rape and fined $83 million last November.