LONDON, January 19, 2023 /PRNewswire/ — DRESTthe company behind the world’s first luxury fashion and lifestyle mobile game announces the gaming, technology and Web3 authority Henry Holm as the new CFO as the company prepares for the next phase of worldwide expansion.

Holm has 20 years of international experience in the gaming industry, having worked with privately funded, venture capital funded and publicly listed companies, driving funding, business development and creating digital strategy. Holm brings a wealth of experience in growing multinational companies such as Fandom Sports Media, Nokia Greater China and Rovio Entertainment, where he oversaw the development of the Angry Birds franchise worldwide Asia.

Holm will join the executive team and lead strategic choices as DREST delivers the second evolution of its core gaming product and pushes development forward into the metaverse, aiming to become the leading creative platform for fashion, entertainment and lifestyle gamification.

Henry HolmCFO DREST said: “I am thrilled to be joining DREST and to be part of an extremely talented multinational team focused on creating innovative, exceptionally designed and inclusive gaming experiences. DREST is built by hand-picked experts from the gaming, technology, luxury fashion and original content industries. And I look forward to is cooperation with everyone and merging the creative worlds of fashion, beauty and lifestyle with the many possibilities of the metaverse.”

Lisa BridgettCEO DREST commented: “I am simply overjoyed to work with Henri. He has so much successful experience in leading innovative gaming companies that have made smart resource allocation decisions – enabled by media, growth and the future. Henri’s acumen will be invaluable as we enter a very exciting year for DREST.”

Lucy Yeomansthe founder and co-chairman said: “When we founded DREST, our ambition was to bring together the worlds of luxury fashion, gaming and technology. Henri’s appointment is a confirmation of this goal and the hard work we’ve put into gathering the best talent from all these sectors. Welcome, Henri!”

Launched in 2019, DREST aims to open up the often exclusive world of luxury fashion, making it accessible to everyone, everywhere. DREST offers players the opportunity to showcase and enhance their styling talent using the latest luxury fashion and beauty collections to style hyper-realistic avatars, combining gamification, e-commerce, advertising and data strategy capabilities. DREST provides a platform for user-generated content through their style challenges, with digital fashion assortments provided by FARFETCH as well as directly from brands.

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