In celebration of its 40th anniversary, award-winning skincare brand Olehenriksen has expanded its Scandinavian heritage by announcing Anna Bing, founder and chief creative officer of its eponymous label, as their first global Scandi brand advisor.
“I’ve been a longtime fan of Olehenriksen’s skincare products, so I was immediately interested when the brand approached me about this partnership,” said Bing. “Our shared passion for Scandinavian culture creates such a unique synergy and I’m really looking forward to bringing to life the many exciting concepts we’ve been working on.”
The introduction of this strategic partnership will showcase the richness of Scandinavian culture, including the many benefits associated with the Scandinavian lifestyle, wellness and skincare, and put Scandinavian values such as hygge back on the map. At its core, Scandinavia represents a larger-than-life culture built on the small things, such as the Danish-born practice of hygge, defined as a sense of comfort and contentment brought about by simple efforts. With countries in the region boasting some of the happiest populations in the world, since its inception, Olehenriksen has infused Scandinavian and hygge philosophies into its products. Whether it’s the locally sourced ingredients that power the brand’s skincare products or the price of the moments it takes to apply them, Olehenriksen categorically champions this diverse and traditional culture with Scandinavian skin wellness at the forefront.
A skin care line focused on well-being
Danish-born brand founder Ole Henriksen’s personal experience with cystic acne inspired him to create a health-focused skincare line inspired by his Scandinavian roots. Infused with powerful acid blends and botanicals sourced from Scandinavia, such as Nordic birch sap, snow lotus and alpine willow extracts, each indulgent ingredient and product makes every application an occasion to be embraced.
“We are a brand born in Scandinavia and as we enter our 40th year, we are returning to our roots anchored in Scandinavian skin wellness, realizing that this overarching ethos sets us apart,” said Rachel Berg, vice president of Olehenriksen. global marketing. “By signing Anine Bing as our global Scandi brand advisor and partnering with other Scandi influencers globally, it will help amplify the different elements of the culture and our Scandinavian-inspired approach to skin wellness in a fresh, modern way.”
Anine Bing, the authority on Scandinavian style
Widely known for her effortless wardrobe essentials, Bing has been recognized as an authority on Scandinavian style since launching her namesake brand in 2012. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe styles and investment pieces for modern women who they are looking for a timeless yet rebellious approach to style. Turning her sights on skin as Scandi’s first global brand advisor, in this new role she will lend her expertise in Scandi-forward skincare and lifestyle practices to the Olehenriksen brand.
Bing’s role with the brand will be extensive, ranging from social media content creation to cross-brand collaboration. During the partnership, Bing will lead a six-part mini-series, providing an inside look at the best of Scandinavian skin and wellness with Bing’s secrets to achieving her effortless style, morning wellness tips and, of course, her favorite Olehenriksen products. Aiming to shine a light on Scandinavian culture, this exclusive content will effectively align skin care and general wellness practices, highlighting Olehenriksen as a lifestyle brand that goes beyond skin care, according to the brand.
Olehenriksen has selected key Scandinavian creators including Linda Hallberg, Ceval, Nnenna Echem and more to create a strong content series that highlights the Scandinavian lifestyle. Featuring fresh and modern faces straight from the region, this content rollout will immerse people in the richness of the culture through elevated storytelling across the brand’s social channels on TikTok, Instagram and YouTube.