The best Erdem fashion moments of Kate Middleton and Meghan Markle

He’s a designer loved by both Kate Middleton, the new Princess of Wales, and Meghan Markle, Duchess of Sussex, but the man behind the eponymous fashion brand Erdem is relatively unknown outside of the fashion world.

Erdem Moralioglu was born in Montreal in 1977 and studied at Ryerson University before moving to London to study at the Royal College of Art in 2001. The designer interned with Vivienne Westwood before working briefly with Diane von Furstenberg in New York .

In 2005, Moralioglu founded Erdem, based in London, which relies heavily on block printing and patterns and designs found in nature.

Fashion Kate Middleton and Meghan Markle Erdem
Kate Middleton (L) photographed in Erdem, October 10, 2018. And Meghan Markle (R) photographed in Erdem, March 11, 2019. Both royal sisters-in-law are fans of British-based Canadian designer Erdem.
Max Mumby/Indigo/Getty Images/Chris Jackson – WPA Pool/Getty Images

Kate began wearing Erdem designs shortly after marrying Prince William in 2011 and became a prolific client, most notably wearing the brand’s evening wear designs.

Meghan was a fan of Erdem’s pieces before marrying Prince Harry in 2018, often wearing the label’s earth-toned daytime pieces. The Duchess wore an elegant bespoke Erdem outfit to celebrate the Commonwealth while expecting her first child, Archie Mountbatten-Windsor.

Here, Newsweek showcases some of the best Erdem fashion moments of the two royal families.

Kate at the 100 Women in Hedge Funds Gala, 2015

An early piece of Erdem evening wear worn by Kate debuted at the 100 Women in Hedge Funds Gala held at London’s Victoria and Albert Museum in 2015.

The sleeveless design in bold blue and red printed silk, with white and green detailing, featured a floral motif with a ruffled bottom skirt.

At the time of the event, the dress was on sale as part of Erdem’s ready-to-wear collection and cost $3,261.

Kate Middleton Erdem October 2015
Kate Middleton photographed in Erdem designs at the 100 Women in Hedge Funds Gala on October 27, 2015.
Chris Jackson – WPA collection /Getty Images

Kate in Sweden, January 2018

During visits to Norway and Sweden in 2018 while expecting her third child, Prince Louis, Kate wore two eye-catching Erdem evening dresses.

For an official dinner at the British Ambassador’s residence in Sweden, attended by Sweden’s Crown Princess Victoria and her husband, Prince Daniel, Kate wore a high-neck evening dress with long sleeves and frill detailing.

The golden silk design featured the classic Erdem floral motif in blue and pink. It’s part of the designer’s Fall/Winter 2017 collection, priced at $2,595.

Kate Middleton Erdem Sweden 2018
Left to right: Kate Middleton, Prince William, Crown Princess Victoria of Sweden, Prince Daniel of Sweden photographed at a dinner hosted at the British Ambassador’s residence in Stockholm on January 30, 2018. Kate wears an Erdem design.
Mark Stewart – Pool/Getty Images

Kate at Buckingham Palace, February 2018

To wear to a special Commonwealth Fashion Reception at Buckingham Palace on February 19, 2018, Kate opted for another Erdem design, this time in monochrome with a floral lace overlay.

The calf-length design with elbow-length sleeves looks like an elongated version of the label’s Suzi Guipure lace dress, which retails for $2,975.

During the event, Kate met fashion industry heavyweights such as Vogue Editor-in-Chief Anna Wintour and British Fashion Council Chief Executive Caroline Rush.

Kate Middleton Erdem Buckingham Palace 2018
Kate Middleton with Sophie, Countess of Wessex (L) and Anna Wintour and Caroline Rush (R) at the Commonwealth Fashion Exchange reception at Buckingham Palace, February 19, 2018. Kate wore a lace Erdem design for the occasion.
Dominic Lipinski – Pool/Getty Images

Kate at the Victoria and Albert Museum, October 2018

One of Kate’s more subtle Erdem looks she wore for the first time during a visit to the photo galleries at the Victoria and Albert Museum on October 10, 2018.

The asymmetric tweed shoulder design featured a Prince of Wales check pattern. (At the time, her father-in-law, now King Charles, was the Prince of Wales.) When Queen Elizabeth II died last September, one of Charles’ first acts as monarch was to make Prince William the new Prince of Wales. Kate thus became the Princess of Wales.

The bejeweled strap and button design was part of Erdem’s Spring 2018 collection and was known as the Iman Dress.

Kate Middleton Erdem London 2018
Kate Middleton photographed at the Victoria & Albert Museum on October 10, 2018. The royal wore a Prince of Wales plaid Erdem dress.
Chris Jackson/Getty Images/Max Mumby/Indigo/Getty Images

Meghan at Canada House, March 2019

Although a fan of Erdem designs for years before her marriage, Megan doesn’t seem to have worn the label often to public events after marrying Harry. One notable exception to this was in March 2019, at an event supporting the Commonwealth Youth Programme, while she was expecting her first child, Archie.

The empire green tweed dress and coat design with black floral embroidery was worn at an event at Canada House in London. It was a custom interpretation of a design featured in Erdem’s Fall/Winter 2019 collection.

The design has drawn aesthetic comparisons to the outfit Princess Diana wore while expecting Prince William in 1981.

Meghan Markle Erdem Fashion Commonwealth Day 2019
Meghan Markle photographed at Canada House in London on March 11, 2019. The Duchess wore a green tweet dress with matching coat from Erdem’s A/W 2019 collection.
Chris Jackson – WPA Pool/Getty Images/Karwai Tang/WireImage

Kate at the Chelsea Flower Show, May 2019

She wore one of Kate’s more recent Erdem fashion looks to greet Queen Elizabeth at the Chelsea Flower Show, where Kate participated in the design of an early childhood development garden.

The royal wore a modified version of one of Erdem’s most popular designs, the Sheba floral silk and cotton dress.

The dress featured one of the brand’s signature floral prints, which included the unforgettable knot flower, known to have been Diana’s favourite.

Kate Middleton Erdem Chelsea Flower Show 2019
Kae Middleton photographed at the Chelsea Flower Show with Queen Elizabeth II. and Prince William, May 20, 2019. The royal wore an Erdem floral print day dress.
GEOFF PUGH/AFP via Getty Images

Meghan at the Festival of Remembrance, November 2019

Another of Meghan’s most memorable Erdem fashion looks was seen at the Festival of Remembrance performance at London’s Royal Albert Hall on November 9, 2019.

The Duchess wore an Erdem Merril dress in black jacquard, with an exaggerated neckline inspired by 1950s designs.

Remembering Meghan Markle Erdem 2019
Meghan Markle pictured attending the Festival of Remembrance at the Royal Albert Hall on November 9, 2019. The Duchess wore a black Erdem jacquard cocktail dress.
Chris Jackson – WPA Pool/Getty Images

James Crawford-Smith is Newsweekroyal reporter based in London. You can find him on Twitter at @jrcrawfordsmith and read his stories further NewsweekThe Royals Facebook page.

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